Tradition and innovation or classic design with modern coolness? There are many ways to describe the Conscious collection. But one thing is certain: The collection is characterised by the Scandinavian coolness that has been nicknamed Scandi style and is admired by women all over the world. Scandinavian consciousness "We women in Scandinavia are very conscious of our style. We prefer to be understated rather than flashy, both in our interior design, clothing and jewellery styles. But we are world-renowned for our taste, quality and design. I think the Conscious collection captures the essence of the style known as Scandi style: exclusive, classic and Scandinavian, but with a modern and cool...

The crisis experienced by the whole world when the Corona pandemic hit has underlined the need to cultivate joy and beauty. We have found solace in nature and dreams, and we have woken up to the things that matter. Beauty in everything "We all need beauty in our lives - whether it's spotting the dandelion growing out of a crack in the asphalt, or looking up and spotting a butterfly in the sky," says Christine Hvelplund. Her Fairytale collection is thus also an invitation to bring beauty and adventure into everyday life. The collection is inspired...

"Dreams are about finding and cultivating the seeds of magic and potential that exist in all experiences, people and relationships. Dreams enrich us and make the world come alive." This is how Christine Hvelplund begins her story about the Dream collection. A holiday in the ears The Dream collection paints a dreamlike scenario framed by white sandy beaches, an azure sea and a gentle breeze, with palm trees swaying in the breeze, while conch shells and seashells lie like little jewels on the water's edge: the finest creoles with moving seashell pendants covered in a total of 166 brilliant-cut diamonds, together with a cool palm-shaped brilliant-cut earring, are made for the ears - and set the tone for this...

A baby, a proposal, a new beginning? There are many occasions to celebrate life. With the Alphabet collection, a collection of brilliantly studded letter jewellery, you have the opportunity to mark the big events with a piece of jewelry that will remind you of that momentous day forever. One of the jewelry that has become very popular in recent years is the small brilliantly studded letter-earrings. A very fine and discreet piece of jewelry that you can choose to mix with other earrings - or which, for example, is a brilliant gift idea for the new mother if you choose an earring or two with the child's...